“Sustainability is the destination, Within You is the journey”

We are an ethical Ready-To-Wear Clothing brand based in the pink city of Rajasthan: Jaipur. Our tailor-made and affordable garments are classics for a timeless look that believes in thoughtful and inclusive fashion. We promote made in India excellence by valuing artisanal aesthetics by creating functional, minimalistic and versatile designs.

Our commitment as a small conscious brand is to keep learning, and push boundaries to make luxurious products in a way that is affordable to all. Since, our core value is also to promote traditional craftsmanship, we offer our master tailors to create contemporary yet sophisticated shirts, pants, blazers and classic Nehru jackets from the finest materials, all handcrafted in India.

  • Green Business Practices:

    Within you aim to prioritise human responsibility by building a solid supply chain relationships with small businesses and support local artisans by localised manufacturing. It is important to us that the people making our clothes are treated with dignity, respect and care. Beyond that, we only use recycled and plastic-free packaging. Hence, our action plan is to heavily emphasise on conscious fashion and build a fair deal of trade.

  • Inclusivity:

    We strongly believe in building and serving a community which includes all and eliminates none. We offer a variety of quality products inclusive of all sizes, ranging from XS to XXXL. Main goals are to be accessible, in affordability and body inclusivity.

  • Materials & Design:

    Within You strives to achieve aesthetic perfection, continuously renovating traditional and chic styles with the use of finest fabrics. All garments are classics for a timeless look and we promise to not compromise on quality and comfort by honing in on minute detailing.


Guiding principles


  • CONCIOUS

  • AFFORDABLE

  • INCLUSIVE